The B2B industry continues to undergo significant changes. As companies move away from in-person sales strategies, leveraging technology and data is a new way forward. In order to remain successful, every business must employ the latest marketing tactics. Here are the top five most effective B2B Marketing Strategies for 2022.
Build a Following on Social Media and Target Millennials.
Creating a social media presence is one of the most important things you can do for your business. Platforms like LinkedIn, Twitter, Facebook, Tick-Tock, and Instagram give you the opportunity to reach a large audience with your content. This is especially true because, by 2025, Millennials will account for 75% of the working population.
Per the Merit’s B2B Millennials Report, 73% of Millennials are engaged in service or product purchasing decision-making at work, and 30% are the sole decision-maker. They are the most active social media users and you don’t want to miss them.
Keep Developing an Email Marketing Strategy, Send Video Emails, and Add Plain Text Alternatives.
Email marketing is still an effective way to spread the word about your business. It’s an easy, cost-effective method for reaching out and engaging your customers. Be sure to include different types of content such as videos or infographics for a more interactive experience.
Additionally, in an age where so many people are inundated with emails, it’s important to make sure your message stands out. Adding a plain text alternative will ensure that everyone who receives your email can read it, regardless of their device or settings. This blog will show you how to make an optimized plain text email.
Create Content for Professional Growth.
Even if your firm specializes in B2B, you should consider how your goods or services may assist clients in developing their existing roles at different businesses.
Buyers are looking for more than just tangible items from a business. They want to learn and develop new skills too! So if possible, offer educational content related specifically to their field or profession.
Provide Self-Service Options (With Support).
More and more people are looking for information on their own time. They don’t want to have to wait on the phone or go through long email chains in order to get an answer to their question. McKinsey recently released their findings on COVID and its effect on B2B sales today. One of the most important insights is that buyers are now more and more accepting of remote human interactions with digital self-service capabilities.
Create a series of explainer videos that will help your customers navigate through their journey and offer them customer support to make them feel more confident about their purchase.
Get More Social Proof by Collecting Testimonials.
Customers are more likely to trust a person than a company. They base their purchases on what they observe. Testimonials are an excellent tool for closing more deals since they provide social proof that your product or service is worth investing in. Visual content is all the rage right now, and it doesn’t look like that will change any time soon. By using appealing infographics, animation explainers, testimonials, and interviews you can capture the attention of your audience and multiply your brand awareness.
These are just a few of the most effective B2B marketing strategies for 2022. If you want to stay ahead of the curve, make sure you’re using these strategies in your campaigns.