How To Create An Effective Explainer Video – Spinach Video Team

How To Create An Effective Explainer Video

Explainer video

There is no single formula for creating a compelling explainer video. However, there are a few key ingredients that you should keep in mind if you want to create a video that will successfully explain your product or service to potential customers. This article will discuss some of the most important factors to consider when making an explainer video.

Start with a clear and concise message.




When creating a compelling explainer video, you must start with a clear and concise message. This means boiling down your message into a simple, easy-to-understand sentence or two. You can build out the rest of your video around that key point. Keep in mind that your viewers should be able to understand your main message without having to read any text – so make it clear and easy to follow. A clear and concise message is the first step to creating a compelling explainer video.

It can be helpful to think of your explainer video as a mini-story. Like any good story, it should have a beginning, middle, and end. The beginning should introduce the problem that your product or service solves. The middle should present the solution – where you come in – and the end should show how your product or service has helped others. This mini-story format is a great way to keep your explainer video concise and on point.

Use simple visuals that are easy to understand.


When creating an explainer video, it’s essential to use simple and easy-to-understand visuals. This will help ensure that your viewers can follow along and get the most out of your video. You should also keep your visuals short and to the point, as viewers are likely to lose interest if your video is too long or drawn out. A compelling visual can be anything from whiteboard animation to a short clip from a movie or TV show. Experimenting with different visuals is an excellent idea to see what works best for your video.

However, one thing to remember is that your visuals should always be relevant to the information you are trying to communicate in your video. An irrelevant visual will only serve to distract and confuse your viewers. This will cause them to lose interest in your video and will likely lead to them not finishing it. So, be sure to use relevant and helpful visuals in explaining your video’s central message.

Make sure the video is entertaining and engaging.



When creating an explainer video, it’s essential to ensure that it is entertaining and engaging. After all, you want people to stick around long enough to learn what your company is all about. There are several ways to make a compelling explainer video, but the most important thing is to keep it interesting. You can do this by using humor, telling a story, or even creating an animation.

An entertaining video is more likely to be shared, which will help get your company’s name out there. This will result in a larger audience and more potential customers. However, don’t forget that the goal of an explainer video is to educate. Make sure your video doesn’t get too caught up in the entertainment factor and lose sight of the message you’re trying to convey. It’s often a good idea to include a call to action at the end of the video, such as telling viewers to visit your website or follow you on social media.


Keep the video short and to the point.

GeoRipper promotional video

When creating a compelling explainer video, it’s essential to keep things short and to the point. You want to ensure that your video can capture your viewer’s attention and hold it until the end. There are a few different ways that you can go about creating a compelling explainer video, and we’re going to explore a few of them here. Using animation is the first way to keep your explainer video short and effective. Animation is a great way to grab attention and keep people engaged. You can use animation to tell a story or explain a concept.

Either way, it’s an excellent tool for keeping things exciting and concise. A short and on-point script is also key to a compelling explainer video. You don’t want to ramble on and on, as this will only lose your viewer’s attention. Please stick to the point and ensure that your video gets its message across clearly and concisely. Finally, make sure that your video is visually appealing. Use attractive graphics and engaging visuals to capture your viewer’s attention. 

Music can make or break an explainer video.

It is essential to have music in an explainer video. It can make or break the entire video, and it’s crucial to get it right. It would be best if you found the perfect balance between music and visuals so that the viewer understands the message you’re trying to send. Too much music can be overwhelming, and too little can be boring. The first step is to determine the mood of your video. Are you trying to be funny or serious?

The tone of the music should match the overall tone of the video. If you’re unsure what kind of music to use, try to find something that reflects the energy and pace of the video. Once you’ve chosen the right music, it’s time to think about the visuals. The music should complement the visuals, not compete with them. Make sure the music doesn’t drown out the voice-over or distract from the message you’re trying to communicate.

Edit and polish your video until it’s perfect.

Creating an explainer video can be a daunting task. You want to make sure that it’s perfect and that it will adequately represent your company or product. But how do you go about doing that? And once it’s created, how do you ensure it’s polished and perfect? We’ll show you how to do both in this article. Creating an explainer video doesn’t have to be complicated. It can be pretty simple if you follow a few key steps. The first step is to determine the purpose of your video. What are you trying to achieve with it? Are you trying to increase brand awareness?

Drive traffic to your website? Generate leads? Once you know the purpose of your video, you can start to create a script. This will be the foundation of your video and should be clear, concise, and to the point. Once you have a script, it’s time to start thinking about visuals. This is where you’ll bring your video to life. You’ll want to use engaging visuals that capture the attention of your viewers. 

Test your video before releasing it to the public.

msi animated video production


When creating a video, it’s essential to ensure it’s of the best quality before releasing it to the public. This means taking the time to test it out and ensure that all the kinks have been worked out. By doing this, you’ll avoid embarrassing or negative reactions from viewers and ensure that your video leaves a positive impression. It is essential to check whether the video is appropriate for the target audience. The title of your video is also necessary for creating a compelling explainer video. The title should be short, to the point, and descriptive of what the video is about.

Including keywords that people might search for when looking for a video like yours is also essential. This will help ensure that your video comes up in search results and gets seen by people interested in what you have to say. A title like “How to Create an Effective Explainer Video” is perfect for this type of content. The title tells viewers precisely what they can expect to learn from watching the video, and it includes keywords that people are likely to search for.

Promote your video through social media and other channels.

Promoting your explainer video is essential to getting views and generating leads. When you’re ready to promote your video, start sharing it on social media platforms like Facebook, Twitter, and LinkedIn. You can also embed the video on your website or blog. And don’t forget to include a call-to-action (CTA) at the end of your video, so viewers know what to do next. Consider running a paid ad campaign on social media or Google AdWords to get even more views.

You can also submit your video to popular video directories and platforms like YouTube and Vimeo. When promoting your explainer video, use engaging thumbnail images and captions to grab attention and encourage clicks. And always include a link back to your website so viewers can learn more about your business. However, you choose to promote your video, make sure you’re consistent with your branding and messaging.


Explainer videos are a fantastic way to capture your audience’s attention and explain what you do quickly and concisely. At Spinach Video, our team of experts will help you create a video that explains your business and engages and entertains your viewers. We want them to be excited about what you do and how you can help them.

After watching your explainer video, we want your viewers to feel they need to take action and contact you for more information. They should be eager to learn more about what you do and how they can benefit from working with you.

Contact us today for a free consultation on creating an explainer video for your business!